Friendz is a fast-growing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: the word of mouth on social media. Friendz is proud to have introduced in the digital marketing scenario a new way of doing advertising, based on peer-to-peer communication.
Clients will recognize Friendz Coins as the standard currency to activate highly engaged communities. Clients have access to a dedicated dashboard where it is possible to set the activities up and monitor their results.
Activity approvers are highly skilled users with a professional background that validate the activity set up by the client and get rewarded for this activity. They check that all the guidelines needed for the content creation are available and comply with Friendz policy before making the activity visible to the community.
Users find a list of the activities available in the platform, read the guidelines provided by the Brands and Friendz, and create the required content. If the content is good enough, it is published on their social media profile and they are rewarded.
Contents approvers are highly skilled users that satisfy specific quality and experience requirements in using the platform. Their task is to check every content uploaded in the app, making sure that it complies with Friendz and Brands policies. Content approvers are rewarded at the end of the validation activity.
Friendz innovates the relationship between the publisher and his audience. The marketing communication system is not the typical top down but is peer-to-peer: the contents that a user posts are seen by his friends and online connections, people that he directly knows.